ยท Breakup comparison
Incogni and Breakup are both privacy tools, but they start in different places. Incogni contacts data brokers on your behalf. Breakup scans Gmail metadata on your iPhone to find services you may have forgotten, then lets you review each deletion or closure request.
Short answer: Choose the tool that matches the data you are trying to clean up. Incogni is for ongoing data-broker removal. Breakup is for discovering and closing old accounts and services. They can be complementary rather than substitutes.
At a glance
| Decision factor | Breakup | Incogni |
|---|---|---|
| Primary job | Find forgotten services connected to Gmail and help you send account deletion or closure requests. | Request removal of your personal information from data brokers and keep monitoring those removals. |
| Starting point | Your Gmail metadata. Breakup looks for service relationships in the account history you already have. | The identity and contact details you provide when you set up the service. |
| What you review | The actual services Breakup discovers, with the option to keep, delete, or follow up on each one. | The data-broker removal workflow and the brokers covered by your plan or region. |
| Control before action | You review and approve every deletion or closure request before it is sent from your Gmail account. | You authorise Incogni to contact data brokers on your behalf and track the requests in its dashboard. |
| Privacy model | Email bodies, subjects, snippets, and Gmail credentials stay off Breakup's backend. Scanning happens on your iPhone. | Incogni requires personal information and an authorisation form so it can identify you to data brokers. |
| Geography | Designed for people worldwide. The service's own deletion route and response can still vary by country. | Coverage, plans, and legal handling vary by country and region. Check Incogni's current terms and pricing for your location. |
| Best fit | You want to uncover forgotten accounts and make deliberate decisions about what stays and what goes. | You want a recurring service focused on reducing your exposure in data-broker databases. |
The important difference
Breakup is discovery-led. It scans the service relationships visible in Gmail metadata, so you start with services you may actually have used rather than a directory you have to search manually.
Incogni is broker-led. It asks for the identity details needed to submit and monitor removal requests to data brokers. Its published help centre says the standard service covers more than 420 data brokers, with coverage and plans depending on the product and region.
Privacy and control
Breakup is built around review before action: it does not send a deletion or closure request until you approve it. Gmail credentials and message content stay off Breakup's backend, and the app scans metadata on your iPhone.
Incogni's model requires more identifying information because it contacts brokers on your behalf. Its setup documentation describes collecting your name, date of birth, address, and other information where required, followed by an authorisation form. Read the current privacy policy and regional terms before subscribing.
Choose Breakup if
- You have accumulated accounts over time and want to see which services are connected to your Gmail history.
- You want a worldwide iPhone workflow with a decision in front of every deletion or closure request.
- You want to follow replies and handle services one by one instead of only managing data-broker records.
Choose Incogni if
- Your main concern is personal information held by data brokers rather than old accounts you have forgotten.
- You are comfortable authorising a subscription service to submit and monitor broker removal requests.
- The plan and broker coverage available in your country match what you need.
Sources and limits
This is an independent comparison, not a sponsored review or an affiliation with Incogni. Product features, regional availability, pricing, and policies can change. Verify the current details before subscribing or closing an account.
Find the services you forgot
Download Breakup for iPhone to scan Gmail metadata for services you may have forgotten. Breakup works worldwide; each service's deletion route, response time, and retention rules still depend on that service and country. You review and approve every deletion or closure request before it is sent.
Breakup is not affiliated with Incogni. This comparison is general information, not legal or financial advice. See how Breakup researches and updates its pages.